Founded in 1993, the AutoVision Awards has grown into one of the most recognized and respected automotive evaluation platforms worldwide, widely acclaimed in the global automotive industry and known as the ‘Oscars of the Automotive Industry’.
In recent years, the rapid rise of new energy vehicles has ushered the automotive industry into a new era defined by technological innovation and the integration of artificial intelligence (AI). Cars are no longer just a means of transport, but are gradually evolving into an intelligent terminal system that encompasses technology integration, sustainability and social interaction. Exploring the integration of new energy, intelligence and scenarios has become a new path for the future development of the automotive industry.
To provide a more comprehensive and in-depth analysis of automotive brands, we have developed a brand value evaluation system. This framework is built around six key dimensions: market performance, brand value, growth potential, innovation capability, ESG considerations, and brand communication effectiveness, aiming to deliver a holistic assessment of the current state of automotive brands.